Burberry has come to represent the standard for quality and style in outerwear. Based in London, current creative director Riccardo Tisci upholds Burberry’s tradition of innovation while modernising its definitively British codes with a fashion-forward vision and streetwear sensibility. The UK brand has become a global fashion icon epitomising quality, innovation, style and a dishevelled elegance that marries fine craftsmanship and functionality with a relaxed but distinctly British attitude. The brand is anchored in the integrity of its outerwear, a tradition that began when Thomas Burberry invented gabardine in 1856, and its trench coat has become a style icon.